Time Square In The Metaverse Will Be Created In Collaboration With The Sandbox

By collaborating with blockchain-based gaming firm The Sandbox to create TIME Square in the metaverse, TIME Magazine has expanded its excursion into the worlds of cryptocurrencies and NFT.

Construction of a virtual Times Square

According to the official announcement, the initiative was inspired by the “virtual spirit and energy” of the real-life Times Square neighborhood in New York City.

In Midtown Manhattan, New York, the United States, Times Square is a famous neighborhood, commercial junction, and cultural hub. The region is known for its enormous, lit billboards and is known as the “Crossroads of the World” and the “Heart of New York.”

TIME intends to build a comparable project in the metaverse. Since joining the NFT space last year, the cooperation will enable the media business to create TIME Square as its first-ever metaverse location on its virtual territory in The Sandbox.

Becoming the metaverse’s beating center

TIMEpieces, an NFT community effort showcasing the original artwork of more than 40 significant artists, was introduced by the venerable media firm in September 2021. The community now has four NFT collections: Beatclub Collection, Slices of TIME, Long Neckie Women of the Year, Genesis, and Inspiration.

According to TIME’s president, Keith A. Grossman, the company’s goal is to build a virtual environment that will become the “heart of the metaverse.”

“Our goal is to create a destination that will be the heart of the metaverse. Since launching TIMEPieces in September 2021, we have focused on developing a community in Web3 that benefited from the incredible 100- year legacy and access TIME has established” he said.

A bridge in nature

TIME Square will act as an open platform for TIMEPieces owners to take advantage of one-of-a-kind experiences like going to meetings and events produced by TIME Studios for fun and educational purposes.

In addition, according to Grossman, TIME Square would act as a “natural link” between the company’s online community, historical coverage, relationships with other countries, and actual occurrences.

Sebastien Borget, a co-founder of The Sandbox, commented on the collaboration:

“By partnering with TIME, we’re adding TIMEPieces as the beating heart and soul of this virtual Manhattan, where a design call for virtual architects will be held in TIME Square, a place in our creative metaverse for brands and creators.”

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