It seems that the gloomy days of the crypto market have not had much impact on Binance, as evidenced by the fact that this exchange still has many global development and expansion activities.
On June 30, 2022, CZ personally announced that Binance has a Brand Ambassador who is a very famous person in the worldwide TikTok community.
Perhaps young people are extremely familiar with this guy’s face. Known as the “black guy” who is funny, or funny and often helps “simplify” complicated things in life.
As CZ also explained, TikTok-er Khaby Lame is well suited to help simplify the confusing concepts of crypto, assisting Binance on the path of mass adoption – bringing crypto closer to the traditional masses.
In addition, Khaby Lame will also release his own NFT collection through Binance.
This is Binance’s latest celebrity handshake. Previously, Cristiano Ronaldo released NFT with Binance and had many cooperation agreements in the field of sports, sponsoring the Argentine football team with the participation of superstar Lionel Messi, the Brazilian Football Federation, two clubs. S.S. Lazio (Italy) and FC Porto (Portugal).
It seems that the difficult situation of the market has not affected this exchange much. While Coinbase laid off 1,100 employees, Bybit cut staff or Crypto.com cut 260 employees, BlockFi “divided” 20% of staff, Binance confirmed that Binance is stepping up recruitment activities.
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