Chipotle Restaurant Chain Gives Free $200,000 Cryptocurrency
US-based fast-food chain Chipotle has started an online game that will offer customers a chance to win over $200,000 in crypto.
Chipotle wants to build a web3 fandom community
In announcement on July 25th, this restaurant said that through July 31 fans would be able to play its “Buy The Dip” – and “eat the dip” – game using their rewards accounts. The company will give away $45,000 in Bitcoin (BTC), $10,000 in Ether (ETH), $13,750 in Solana (SOL), $14,250 in Avalanche (AVAX), and $14,250 in Dogecoin (DOGE) through the game.
“We want to build the next generation of Chipotle fandom by connecting with the Web3 community,”Chipotle chief marketing officer Chris Brandt said
As part of a campaign for National Burrito Day in April 2021, the restaurant company gave away $100,000 in Bitcoin. Chipotle said in June that 98 cryptocurrencies would be accepted as payment at its roughly 3,000 US locations through digital payment service provider Flexa.
As the space evolved, similar crypto giveaways were staged by other significant fast food businesses in the U.S. Burger King and Robinhood teamed together in November 2021 to offer free BTC, ETH, and DOGE with consumer purchases. In honor of its 31st anniversary, McDonald’s China branch launched a promotion in which guests could win 188 nonfungible tokens, and its U.S. operations subsequently submitted numerous trademark applications indicating a foray into the metaverse.
Chipotle said it would give prizes based on the exchange rate on the day of the award, rather than at the end of the campaign.
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