Ahead of the upcoming 2022 World Cup to be held in November in Qatar, there have been signs that Binance is actively promoting projects related to this “king sport”. Is this the company’s strategy to bring back the fan token?
As updated in an earlier Coincu News article, Fan Tokens are tokens associated with a club, team, or brand that provide token holders with special fan privileges.
On the evening of June 23, soccer star Cristiano Ronaldo, the Portugal and Manchester United forward will be releasing a series of NFT collectibles on the Binance NFT platform. This exchange users in certain countries will be able to participate in buying NFTs via their app. It is predicted that this will be explosive NFT release with the participation of global soccer star Cristiano Ronaldo.
In its latest announcement, the largest cryptocurrency exchange has announced that it will support Lazio club in issuing football tickets in the form of NFT. This is the latest collaborative effort of Binance and Lazio after jointly issuing the LAZIO fan token and reaching an agreement to sponsor the team’s logo in 2021.
The sale of NFTs is aimed at solving the problem of fake tickets, which was rampant during the Champions League final in Paris in May.
Both sports-related activities of the exchange have attracted great attention from the community, especially football fans. Are these moves in Binance’s strategy to promote the Binance Fan Token ecosystem?
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