Tiffany & Co. will partner with CryptoPunk owners, which will give owners the right to request a custom pendant in their punk style, containing gems and diamonds. The announced pendants cost 30 ETH.
Tiffany & Co., one of the most prominent names in the luxury goods industry for over a century, is planning to partner with CryptoPunk to launch its first NFT products.
The firm also hinted at its upcoming sale, scheduled to begin August 5, by posting a video of a revealed grid of pixels: the NFTiff. The tweet also specifies a price of 30 Ethereum which equates to over $51,000 at the time of writing.
The company says Tiffany designers will work with 87 attributes and 159 colors that appear in the 10,000 CryptoPunk NFT collection to match the most similar enamel or gem color.
Each pendant will include a minimum of 30 gems and diamonds, and will have CryptoPunk’s version number engraved on the back. Owners will also receive a digital photo of the pendant and a certificate of authenticity.
Influential NFT trader Cozomo de’ Medici shared the NFTiffs will be a series of digital and physical pendants, created for owners of Cryptopunks to resemble the NFTs they already own. The product will have a limited supply of 250.
With this move, Tiffany & Co joins a host of high-fashion brands that are trying to establish a foothold in the web3 world and attract a new generation of customers.
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