On August 22, cryptocurrency exchange Crypto.com released a video of some of the changes they plan to build at the Staples Center – Los Angeles’ iconic sports stadium, where Crypto.com spent $700 million on naming rights in November 2021.
The exchange decided to upgrade Staples Center to compete with other competitors such as Binance, FTX, Bybit, etc. in terms of brand extension through the sports field even though the exchange had previously cut 5% of its staff.
Last year, Crypto.com signed a 20-year cooperation deal worth $700 million with Anschutz Entertainment Group (AEG), which owns the Staples Center and the L.A. Live.
As part of the agreement, Crypto.com has acquired the naming rights to the Staples Center, the Los Angeles Lakers home of the NBA team.
The community’s reaction to the Staples Center stadium overhaul updates across the globe has been unsatisfactory, as they claim that the exchange has recently been neglecting its core products that the exchange is providing to users.
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