Flow Blockchain Mined 5 Million NFT Tickets For Ticketmaster

Ticketmaster announced that it will adopt the Flow blockchain from Dapper Labs for minting tickets as NFTs for select events. The NFTs will function preeminent as collectible digital memorabilia, also as a shareable “proof of attendance.”

Event ticketing behemoth Ticketmaster announced that it will adopt the Flow blockchain from Dapper Labs for minting tickets as NFTs for select events.

The NFTs – individual blockchain tokens that represent ownership – will serve as shareable “proof of attendance” as well as collectible digital souvenirs.

Dapper Labs and Ticketmaster secretly started an NFT test program over the previous six months. In it, Ticketmaster automatically distributed ticket NFTs as souvenirs to guests of particular events, such as this year’s Super Bowl LVI.

According to Dapper, the pilot program produced more than five million Flow NFTs over the course of six months.

“Flow has always been built to support the mass market,” Mickey Maher, Dapper Labs’ senior vice president of partnerships, told Decrypt in an interview.

As a result of the partnership, Ticketmaster has built a wallet and marketplace feature into its site, said Maher, and that’s where holders will be able to view and trade the NFTs they receive as a result of the partnership.

Dapper will continue to release plenty of sports-related NFTs. While exclusive, its partnership with Ticketmaster isn’t all-encompassing. Ticketmaster will only release NFT tickets for select events, like for 100 games in the upcoming NFL season.

Asked whether he believes all tickets should become NFTs, Maher was unsure.

“The data will ultimately show that, user behavior will ultimately show that. I don’t have a strong stance on that yet,”

He said

“I think one could make an argument that that’s where the world is going, but I’d like to see how some of these partnerships and activations materialize, and that I think will drive the direction of ticketing on the blockchain,”

Maher added

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