KINGSHIP Welcomes Two Famous Record Producers

KINGSHIP, the virtual band based on the NFT Bored Ape Yacht Club, welcomes “Hitmaker” producers James Fauntleroy and Hit-Boy.

Universal Music Group (UMG)’s KINGSHIP last night announced the welcome of the Grammy Award-winning producer couple to their group.

James Fauntleroy and Hit-Boy will serve as co-executive producers and songwriters behind the band Bored Ape, and produce music for NFT-inspired characters in the online role-playing metaverse.

Hit-Boy is a three-time Grammy Award-winning hip-hop producer, best known for a series of hit singles associated with the names of Beyoncé, Kanye West, Rihanna, Jay Z, and Ariana Grande. Meanwhile, Fauntleroy is best known as a 4-time Grammy-winning musician for artists Bruno Mars, Beyoncé, and Justin Timberlake…

In November 2021, UMG’s 10:22PM brand launched KINGSHIP, known as a virtual reality band inspired by Gorillaz. The characters in the band are based on the hit NFT collections Bored Ape Yacht Club and Mutant Ape Yacht Club, licensed by collector Jimmy “j1mmy” McNelis. The band will be performing in the metaverse and selling their own NFT.

In July, KINGSHIP released its own NFT project, launching 5,000 Ethereum key tokens that provide exceptional access to exclusive content and tokenized experiences.

The addition of veteran record producers to KINGSHIP is a huge step forward. UMG has announced its official music production plans. UMG recently partnered with LimeWire to allow artists to publish NFTs.

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