Global Whiskey Brand Jack Daniels Register Three Trademark Filings To Join Metaverse

More major businesses are using the perceived benefits of adopting the metaverse and non-fungal tokens (NFTs) into their offerings. With three trademark registrations, global whisky company Jack Daniels is also the latest entity to exhibit interest in the metaverse.

On September 13, the business applied for trademarks with the intention of selling NFT-authenticated movies, virtual drinks, barware, clothes, digital wallets, and collectibles in the metaverse.

Michael Kondoudis, a certified trademark attorney, confirmed the filing with the United States Patent and Trademark Office (USPTO). According to the application, Jack Daniels wants to give downloadable computer software for giving information about beverages and clothes.

Individuals are also making inroads into the field, with the top music star Miley Cyrus having registered a trademark related to the metaverse.

The increased adoption of the metaverse by big businesses is also reflected in the overall number of cryptocurrency-related trademark registrations in the United States, which has gradually increased in recent months. Notably, the NFT and Metaverse sectors are establishing themselves as critical components for businesses to communicate and connect with their customers.

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