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Dunamu Expands NFT Development With K-Pop Group Joint Venture Company

Dunamu Inc., the parent firm of South Korea’s largest crypto exchange Upbit, will concentrate its future efforts on Levvels, a non-fungible token (NFT) joint venture with Hybe Co., Ltd., the entertainment agency behind K-pop group BTS, located in Los Angeles.

Dunamu’s founder and chairman, Song Chi-hyung, stated at Thursday’s Upbit Developer Conference 2022 (UDC 2022) event that the company would improve and grow its business with three key services: Upbit crypto exchange, Upbit NFT exchange, and Levvels.

Song Chi-hyung at Thursday’s Upbit Developer Conference 2022

Dunamu’s chief executive officer, Lee Sir-goo, also stated on the same occasion that he is most committed to the introduction of Levvels; Lee views Levvels as a chance for the company to expand internationally.

Levvels is intended to provide NFT-related services based on K-pop musicians’ intellectual property (IP). HYBE presently handles well-known K-pop talents including BTS, Le Sserafim, and ENHYPEN. Dunamu owns 65% of Levvels, while HYBE owns 35%.

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Harold

CoinCu News

Harold

With a passion for untangling the complexities of the financial world, I've spent over four years in financial journalism, covering everything from traditional equities to the cutting edge of venture capital. "The financial markets are a fascinating puzzle," I often say, "and I love helping people make sense of them." That's what drives me to bring clear and insightful financial journalism to the readers of Coincu.