Investing and banking app Stash has announced that customers will be able to buy eight of the largest and most established cryptocurrencies through a separate crypto account.
According to a press statement, infrastructure provider Apex Crypto will be driving the investments, which will include bitcoin and ether.
Stash is a unicorn fintech company founded in 2015 that provides banking and investing services via its online platform. According to Crunchbase, the business most recently secured $125 million in a Series G fundraising round, bringing its total funding to $427 million.
Stash’s backers include T. Rowe Price, Eldridge and Union Square Ventures.
“Stashers are intrigued by crypto and we are here to help them as a trusted partner,” said Brandon Krieg in the release.
The startup’s introduction of crypto exposure in its fully-managed Smart Portfolio accounts earlier this year was the first.
It is also releasing a new cryptocurrency calculator that is designed to assist users in creating well-balanced portfolios. If the portfolio has too much crypto exposure in relation to their risk profile, they will receive in-app alerts, the business stated.
According to Doug Feldman, chief investment officer of Stash, users won’t be able to store their own cryptocurrency in a wallet. But he left open the possibility of a later launch of a cryptocurrency wallet.
According to the press release, Stash manages almost $3 billion in assets on behalf of more than 2 million active users. Compared to the five million consumers mentioned in January 2021, total customers have decreased by around 60%, while AUM has increased by about 20%.
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