NFT’s Mercury Startup Raised $7.5M To Boost User Experience From Multicoin

Multicoin-Backed sports startup pitches NFTs as Ticket to build hyperlocal fan experiences for college fanbases.

University sports startup Mercury has raised $7.5 million from Multicoin. Mercury is using NFT on the Flow blockchain as access shifts to IRL experiences for university fanbases, which could create a wave of immersive fan experiences.

Mercury is looking to focus attention on the potential to create hyper-local fan clubs using the company’s digital collections. Build the foundation for the Clemson Tigers, Villanova Wildcats and other NCAA Division I sports powerhouses to provide fans with player interviews and run down the field on game day access to experiences Memorable

New NCAA rules allowing college athletes to self-fund mean Mercury has to individually sign each player to get them on the platform.

Multicoin Capital led the round with participation from North Island Ventures, Crosslink Capital, Brevan Howard Digital, and others.

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