Luxury Watchmaker Rolex Enters Metaverse With Trademark Applications

The field of the metaverse is increasingly expanding as famous brands as well as famous characters are gradually joining the game. Recently, Rolex, a luxury watchmaker giant, has gone further into this area by registering crypto and NFT trademark applications.

According to information provided by trademark and patent attorney Michael Kondoudis on November 7, Rolex has submitted trademark applications pertaining to cryptocurrencies, the metaverse, and non-fungible tokens (NFTs).

In particular, intentions to launch NFTs, NFT-backed media, NFT markets, crypto keys and transactions, virtual goods auctions, as well as virtual and cryptocurrency exchanges, are suggested in the luxury watchmaker’s trademark registration.

The trademark, which was registered with the USPTO on October 31, reportedly covers downloadable software for blockchain technology, online spaces for buyers and sellers of virtual products such as watches and watch parts, virtual environment, and more.

Another well-known watch company that has understood the attractiveness of the cryptocurrency market and incorporated cryptocurrencies and blockchain technology into their goods and processes is Rolex.

While Hublot unveiled 200 limited-edition luxury watches that could be purchased online using a selected cryptocurrency, Swiss watchmaker TAG Heuer announced it was accepting cryptocurrency payments, including Bitcoin (BTC), Ethereum (ETH), and Dogecoin (DOGE), for online purchases on its United States website. This announcement was made in partnership with cryptocurrency payment provider BitPay.

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