PlayEmber Raises $2.3 Million With Support From Shima Capital

Shima Capital led a pre-seed round that secured $2.3 million for PlayEmber, a Web3 gaming monetization platform. According to a press statement from the company, Big Brain Holdings, Hyperithm, Warburg Serres, Lyrik Ventures, and Huobi Ventures are also investors in the round.

Through a Unity-based software development kit that offers a unique monetization strategy, PlayEmber wants to make it simpler for gaming advertising revenues to transfer from the web2 market to the web3.

Hugo Furneaux and Jon Hook, the company’s co-founders, have previously worked for and with gaming firms like Voodoo, Lion Studios, Homa Games, and BoomBit.

PlayEmber started out as a games and development publishing company

PlayEmber started out as a games and development publishing company, according to an interview with PocketGamer.biz. The platform will accelerate its growth by leveraging the existing games studio, the release notes. 

“Given PlayEmber’s combination of successful Web2 titles brought to the Web3 space, deep gaming expertise as the team builds out its SDK, and an exceptionally strong core management team, we see a very bright road ahead for PlayEmber and intend to support the team however we can as they build out this vision,” said Yida Gao, managing general partner at Shima Capital.

The NEAR Foundation, a charity that maintains the NEAR protocol ecosystem, has provided the firm with significant strategic backing.

The beta version of PlayEmber is already available. According to the business, the money will be used to hasten the platform’s and team’s growth.

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