Key Points:
Additionally, as seen by a recent SEC filing by the North Carolina-based company House of Blueberry, efforts in the market have not gone overlooked. The petition states that between December 7 and December 21, the metaverse fashion designer raised $5,999,999 from two investors.
The 20-person company is one of many in the area counting on the metaverse to make money off of clothes that nobody can even touch. It is run by serial entrepreneur Gizem Mishi McDuff. But McDuff sees potential for growth in a world that is becoming more digital. The company provides distinctive individual avatars in the metaverse for the computer games The Mims and Roblox.
Since 2003, when the term “metaverse” first appeared, it has been in use. And as it turns out, the House of Blueberry was founded in part because of the Linden Lab platform.
The Business Journals claims that McDuff was inspired to start a career in digital fashion after going to a virtual performance in Second Life. On the platform, users can design their own avatars that they can use for virtual world interaction. According to McDuff said toThe Business Journals:
“That was really interesting to me. So I downloaded Second Life. I went to the concert.”
After viewing the virtual world, McDuff claimed to have been so impressed that she downloaded Photoshop and created a darling polka-dot frock for herself. That is what gave birth to her online store, which she swiftly turned into the House of Blueberry after earning $1 million from it.
When Facebook changed its name to Meta Platforms in October 2021, the term metaverse quickly gained popularity. The sector now includes some of the biggest fashion designers and merchants in the world.
For major businesses, metaverse fashion has emerged as a significant draw. Such is the effect that several businesses have decided to focus on creating wearables and clothing for the 3D virtual environment.
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