MicroStrategy Will Breakthrough With Bitcoin Lightning Solutions In 2023

Key Points:

• On December 28, MicroStrategy’s executive chairman Michael Saylor announced that his company would launch a Lightning Network-based product in 2023.
• Saylor said in a discussion on Twitter spaces that MicroStrategy was inspired to develop a similar tool for the Lightning Network by its experience producing widely deployable plugins.
• Saylor suggested that a company may utilize a Lightning plugin to provide new customers tiny Bitcoin rewards when they submit an online credit card application. He continued by saying that a business might even give awards to millions of current customers.

In 2023, MicroStrategy will introduce software programs and solutions supported by the Bitcoin Lightning Network.

In a Twitter Spaces room on Wednesday, MicroStrategy executive chairman Michael Saylor discussed the company’s plans and revealed that it is investigating software and solutions that make use of the Lightning Network, such as those that support enterprise marketing and a cybersecurity solution targeted at corporate websites.

MicroStrategy, a company intelligence and technology company well-known for its sizable Bitcoin holdings, has been looking to bolster its Lightning Network-versed team. Most recently, the company announced it was looking to hire a software engineer to develop a Lightning Network-based software-as-a-service platform.

Saylor discussed how CMOs might leverage the Lightning Network to entice customers by rewarding them with satoshis for undertaking tasks like leaving positive reviews or finishing surveys during the Twitter Spaces discussion.

“We want to make it possible for any enterprise to spin up Lighting infrastructure in an afternoon. We want to plug it into enterprise technology and make it a marketing strategy for any forward-thinking CMO,” the chairman said.

A layer-2 payment mechanism called the Lightning Network sits on top of the blockchain of Bitcoin and permits off-chain transactions, increasing throughput, and cutting fees.

Saylor noted that the company’s Bitcoin division has been able to place a greater emphasis on how it can not only buy and hold BTC but also contribute to the ecosystem as a result of his transfer from CEO to executive chairman.

MicroStrategy may use its experience to offer businesses tooling for the Bitcoin and Lightning Network as it looks to expand beyond conventional software applications and into Bitcoin.

In September, Saylor expressed support for the Lightning Network and made a suggestion that his company was using the technology. In the same month, the company looked to hire an engineer to work on a Lightning Network project.

As Coincu reported, the value of MicroStrategy’s assets increased to 132,500 BTC after it bought 2,500 BTC. Currently, the company possesses more Bitcoin than any other publicly traded company.

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