E-commerce Giant Shopify Supported Avalanche NFT Minting And Direct Selling

Key Points:

• Shopify supported Avalanche NFT minting and selling directly on their online store.
• The feature was developed in partnership with blockchain technology startup Venly.
• Buyers do not need an Avalanche wallet. Instead, they can pay directly by credit card.

In the recent announcement, Avalanche said Shopify supported Avalanche NFT minting and selling directly on their online store. Shopify is a powerful e-commerce platform that powers online stores for millions of sellers worldwide, the company claims.

Shopify previously only offered NFT selling and minting to a few merchants, but now the service is fully open.

In 2022, Avalanche NFT online retail ecommerce sales reached $5.4 billion, with year-over-year growth projected at 5% until 2025. With the continuous growth of ecommerce, merchants are looking for more innovative ways to stay ahead of their competition.

Merchants can now mint and list NFTs through their existing storefronts through one of Shopify’s blockchain apps. The feature was developed in partnership with blockchain technology startup Venly. Thanks to Venly, those NFTs can now be minted on Avalanche.

Venly is a layer 1 blockchain platform, touted as a faster and cheaper alternative to the leading NFT platform Ethereum. It was founded in 2018 and provided blockchain wallet solutions, being one of several blockchain application partners integrated into the Shopify ecosystem.

This partnership eliminated the need to direct customers to NFT marketplaces such as OpenSea or Magic Eden. Instead, they can mint and list NFTs through their existing storefront through one of Shopify’s blockchain apps.

According to Venly, buyers will not need an existing Avalanche wallet to purchase NFT, nor will they need to deal with the cryptocurrency. Instead, they can pay with fiat money (such as with a credit card) and receive a link to the newly created Avalanche wallet with freshly minted NFT inside, which they can switch to elsewhere if desired.

Shopify merchants can sell NFT collections through Venly, provide an NFT token-controlled experience, link NFTs to natural products for authentication, and use cases for another potential.

“Our growing blockchain ecosystem demonstrates our commitment to supporting merchants as they sell NFTs directly through their storefronts, helping to grow participation in Web3 further and expand what’s possible in commerce,”

Shopify’s blockchain ecosystem lead, Christina Lomazzo said.

DISCLAIMER: The Information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing.

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