Key Pọints:
Seven Seven Six, a company owned by Alexis Ohanian, led the investment. Brevan Howard Digital, Leadout Capital, First Light Capital Group, and Polygon Ventures are additional investors in the round.
SYKY is building the future of fashion with a blockchain-enabled luxury platform led by Alice Delahunt, a former chief digital and content officer at Ralph Lauren and director of digital and social marketing at Burberry, who is paving the way for the future of fashion by acting as an incubator, marketplace, and social community for the next generation of consumers and designers.
Delahunt’s objective to make it possible for this digital-first generation to design, curate, share, and trade their fashion collections will be furthered by this round of funding.
Alexis Ohanian said in a statement:
“There is limitless potential with Web3 and fashion’s place in this future is no exception. The ideals of fashion can bring to bear the best virtues of an open internet and creative expression. With culture so greatly influenced by the runway, digital fashion will expand opportunities for creatives and consumers. We invested in Alice and SYKY because we believe in Alice’s vision to build the leading fashion platform and community for the next generation of designers and consumers.”
After raising the necessary funds, SYKY will launch The Keystone, its first NFT line, on January 20. For those who wish to create the future of fashion in digital, physical, and augmented worlds, the collection will function as a membership pass.
50 Keystones will be given to aspiring designers as part of the larger release and in keeping with SYKY’s aim to promote access to creative possibilities.
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