Pedigree Introduces Dog Adoption To The Metaverse, Sending Decentraland To The Dogs

Key Points:

• Fosterverse is a new initiative from the pet food manufacturer Pedigree that enables actual rescue pets to be electronically fostered in Decentraland.
• The announcement is the most recent effort by businesses and other organizations to increase their marketing through metaverse integrations. Hyundai offers a “Mobility Adventure” on Roblox, and Oreo recently established the Oreoverse.

The Fosterverse is a new initiative from the pet food manufacturer Pedigree that enables actual rescue pets to be electronically fostered in Decentraland.

Less than 8,000 people own property in the virtual world, and they will be able to upload 3D avatars based on actual canines that are available for adoption.

Landowners will then be able to place the dogs on their properties in Decentraland, and if you do, you can chat with and adopt the actual rescue dog the avatar represents or donate real money to the Pedigree Foundation to support other dogs in need, though perhaps not the exact virtual dog you interacted with.

“As the first brand to bring adoptable dogs to the metaverse, we are proud to be at the forefront of this new virtual reality, supporting our ambition to end pet homelessness,” said Jean-Paul Jansen, vice president of marketing for Mars Petcare North America, Pedigree’s parent company.

The announcement is the most recent effort by businesses and other organizations to increase their marketing through metaverse integrations. Hyundai offers a “Mobility Adventure” on Roblox, and Oreo recently established the Oreoverse.

A potato farming game that teaches kids about sustainable farming was released by the frozen food company McCain’s last year. The World Economic Forum introduced its global collaborative village earlier this month, where, according to the group, businesses can address the most urgent problems facing the planet.

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