Key Points:
Less than 8,000 people own property in the virtual world, and they will be able to upload 3D avatars based on actual canines that are available for adoption.
Landowners will then be able to place the dogs on their properties in Decentraland, and if you do, you can chat with and adopt the actual rescue dog the avatar represents or donate real money to the Pedigree Foundation to support other dogs in need, though perhaps not the exact virtual dog you interacted with.
“As the first brand to bring adoptable dogs to the metaverse, we are proud to be at the forefront of this new virtual reality, supporting our ambition to end pet homelessness,” said Jean-Paul Jansen, vice president of marketing for Mars Petcare North America, Pedigree’s parent company.
The announcement is the most recent effort by businesses and other organizations to increase their marketing through metaverse integrations. Hyundai offers a “Mobility Adventure” on Roblox, and Oreo recently established the Oreoverse.
A potato farming game that teaches kids about sustainable farming was released by the frozen food company McCain’s last year. The World Economic Forum introduced its global collaborative village earlier this month, where, according to the group, businesses can address the most urgent problems facing the planet.
DISCLAIMER: The Information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your research before investing.
Join us to keep track of news: https://linktr.ee/coincu
Website: coincu.com
Annie
Coincu News
Australian Taxation Office (ATO) has taken a decisive step in its pursuit of tax compliance…
LayerZero CEO Bryan Pellegrino has announced stringent measures regarding airdrops within the LayerZero Labs ecosystem.
The United States Securities and Exchange Commission (SEC) has extended its decision deadline for the…
LayerZero Labs collaborates with Chaos Labs and Nansen to conduct a LayerZero sybil detection report…
MicroStrategy Bitcoin holdings are now more than any country, with 214,400 BTC worth $13.6 billion.
The highly anticipated Bitcoin Seoul 2024 conference is gearing up to be a revolutionary event…
This website uses cookies.