No Super Bowl Ads Will Be Running, According To Binance, Coinbase, Kraken, And eToro

Key Points:

• Four cryptocurrency exchanges and trading platforms affirmed that they had not bought a Super Bowl advertisement.
• Coinbase said that it would not run an advertising during Super Bowl LVI this year.
• Without referencing any official firm statements, an AP report from the previous day claimed that no cryptocurrency trading platforms had scheduled Super Bowl advertisements this year.

Four cryptocurrency exchanges and trading platforms affirmed that they had not bought a Super Bowl advertisement.

Coinbase said that it would not run an advertising during SB LVI this year. It did so in 2022. A representative for Coinbase wrote:

“While we are incredibly proud of our first national ad, which debuted at last year’s Super Bowl, we won’t be appearing in this year’s game.”

The stock and crypto trading platform eToro, which also advertised during last year’s event, said that it would not advertise this year. It emphasized its digital presence as its reason for declining to advertise. A representative for eToro said:

“[We] had no plans to advertise in this year’s Super Bowl. We’ve always been dynamic in our marketing approach. We’re multi-channel with a strong focus on online.”

Binance, meanwhile, criticized the idea that crypto firms should advertise during the event. Patrick Hillmann, the company’s Chief Strategy Officer, wrote:

“We’ve never run a Super Bowl ad because we don’t believe it’s an appropriate vehicle to introduce new users to crypto …. Unlike a light beer or a new car model, a lot of education has to be done with new users before they should consider investing in crypto.”

Hillmann went on to say that a 30-second ad spot is “not a good use of resources” and that such a promotion can attract users without properly highlighting risks.

Kraken said that it would not advertise during the event. A spokesperson wrote:

“We are not advertising at Super Bowl LVII. We’re always searching for creative ways to bring Kraken into the forefront of consumer’s minds, but right now we are focused on strategic execution.”

Super Bowl advertisements

Without referencing any official firm statements, an AP report from the previous day claimed that no cryptocurrency trading platforms had scheduled Super Bowl advertisements this year. Four cryptocurrency companies reportedly came very close to negotiating an ad agreement but pulled out amid the market meltdown in November. Which companies were those potential marketers are still unknown.

On Sunday, February 13, 2022, during Super Bowl LVI, four cryptocurrency companies—Coinbase, Crypto.com, eToro, and the since-defunct FTX—ran advertisements.

DISCLAIMER: The Information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your research before investing.

Join us to keep track of news: https://linktr.ee/coincu

Website: coincu.com

Annie

Coincu News