Super Bowl LVII Will Not Feature Any Crypto Advertisements

Key Points:

• Coinbase, Crypto.com, eToro, and FTX all ran Super Bowl LVI advertisements last year, when the cryptocurrency sector was very much in vogue. Cryptocurrency has been marginalized this year as a result of falling prices set against a volatile macroeconomic background and a number of high-profile crashes.
• Spending $6.5 million on advertising during Super Bowl LVII was NFT and the game business Limit Break. This evening, the company will promote its “free-to-own” digital collectibles.

Coinbase, Crypto.com, eToro, and FTX all ran Super Bowl LVI advertisements last year, when the cryptocurrency sector was very much in vogue. Cryptocurrency has been marginalized this year as a result of falling prices set against a volatile macroeconomic background and a number of high-profile crashes.

Even yet, there will be some presence during one of the most viewed television events, which averages about 100 million viewers a year.

NFTs make their debut appearance

Spending $6.5 million on advertising during Super Bowl LVII was NFT and the game business Limit Break. This evening, the company will promote its “free-to-own” digital collectibles.

Limit Break invested in the now-defunct FTX cryptocurrency exchange last year and used the funds to buy a 30-second commercial.

This is the first Super Bowl advertisement that an NFT developer has bought, according to the business.

The “Crypto Bowl” was the name given to the Super Bowl last year because four cryptocurrency companies—FTX, Coinbase, Crypto.com, and eToro—ran eye-catching advertising throughout the game. It was a part of a bigger campaign by cryptocurrency companies to use sports sponsorships to enter the public. However, FTX declared bankruptcy in November, and the company’s founder was accused of orchestrating a fraud on investors.

According to Evans, two crypto marketers had their ads “scheduled and done” for this year, and two more were “on the one-yard line.” But after the FTX news surfaced, those transactions fell through.

Now, he declared, “There’s absolutely no representation in that category on the day.”

DISCLAIMER: The Information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your research before investing.

Join us to keep track of news: https://linktr.ee/coincu

Website: coincu.com

Annie

Coincu News