According to CryptoSlam statistics, the transaction volume of Nike’s NFT series RTFKT CloneX surpassed 800 million US dollars on February 12, hitting 812,501,250 US dollars so far, with approximately 30,000 transactions and 7,559 holders.
Nike announced the acquisition of encrypted fashion company RTFKT in 2021, as well as the debut of CloneX NFT. This series’ transaction volume surpassed 100 million US dollars for the first time in December of that year, implying that this indicator has climbed by more than 700% in the previous 14 months.
The purchase news comes at an ideal moment for the studio, since RTFKT is presently working on one of the most talked-about NFT projects of the month, CloneX, a massive avatar collaboration with artist Takashi Murakami. According to crypto tracker CryptoSlam, the project has already witnessed approximately $65 million in transaction activity since its initial drop less than three weeks ago.
The cost of the acquisition was not made public. The company was valued at $33.3 million after it was able to receive a seed round investment of $8 million in May, which was led by Andreessen Horowitz. Benoit Pagotto, one of the co-founders of RTFKT, was quoted as saying in a statement that “this is a once-in-a-lifetime chance to construct the RTFKT brand,” and that the organization was “thrilled to harness Nike’s fundamental strength and experience to build the communities we care about.”
In addition to releasing its own NFT drops, RTFKT collaborated with other crypto companies to manufacture products like real shoes that included artwork from other NFT projects. These projects included CryptoPunks and Bored Apes. RTFKT also released its own NFT drops.
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