Key Points:
Hawkins will join the business as a board member and chief strategy officer. According to a press statement from the company, he has experience with companies at every step, from working with Steve Jobs at Apple to guiding EA toward its initial public offering.
“Trip is the father of modern video game publishing and one of the best visionaries in the games industry, to the extent that he was already talking about NFTs back in 2007 when I first met him,” said Manel Sort, CEO of GFAL. “We’re honored to have him on board to guide our strategy going forward, which I am sure will be a huge boost to our business and the future of blockchain gaming.”
Hawkins and Sort collaborated at Digital Chocolate. Sort served as the FVP and studio leader of King Barcelona, the second-largest studio for the international gaming enterprise.
With the intention of creating games to accelerate the widespread use of blockchain technologies, GFAL closed a pre-seed round early in 2020 under the leadership of Inveready and Bonsai Partners. Elemental Raiders is a free-to-play role-playing strategy game by the company.
“Regardless of the recent birthing pains, blockchain as a technology holds a lot of potential, enabling enhanced experiences, verifiable proof of ownership and asset trading, as well as creating new opportunities for social interaction and innovative business models,” Hawkins said in the release. “We want to capitalize on that, not necessarily by forcing conventional gamers to hop on to the web3 express, but by adding value to the gaming models that already exist.”
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