Lotte Group Goes Big With Polygon For Global NFT Strategy

Key Points:

• Daehong Communications, a key player in the Lotte NFT project, has partnered with Polygon to expand its NFT offerings globally, with active support from Polygon’s blockchain technology.
• The partnership aims to accelerate the development of various NFT projects, including Lotte Home Shopping’s Bellygom NFT, and to provide differentiated value and new experiences to NFT owners worldwide.

Daehong Communications, a key player in the Lotte NFT project, has partnered with the global blockchain platform Polygon to expand its NFT offerings worldwide. This partnership will enable Daehong Communications to accelerate the development of various NFT projects by collaborating with leading domestic and foreign companies.

Polygon, an Ethereum expansion solution, will provide active support to Daehong Communications to create a new NFT business model that goes beyond issuing NFTs.

The first project that the two companies are collaborating on is Lotte Home Shopping’s Bellygom NFT. Daehong Communications announced the Belygom NFT season 2 roadmap, which aims to solidify the Belygom community roadmap and worldview, and provide a more expanded experience with Polygon. Daehong Communications and Polygon plan to further solidify their partnership by collaborating to provide differentiated value and new experiences to NFT owners, and lead the global NFT market.

The platform is currently collaborating with global companies, issuing a number of polygon-based NFTs, and establishing NFT-based membership solutions, such as Starbucks Odyssey, in partnership with major brands. Polygon was also selected as one of the six tech startups invested by The Walt Disney Company’s ‘Disney Accelerator.’

The partnership will enable it to expand Lotte Group’s NFT project globally, with active support from the Layer 2 scaling solution for Ethereum. Daehong Communications will leverage this partnership to create new NFT business models that offer differentiated value and experiences to NFT owners.

Polygon’s blockchain technology will provide the necessary security, scalability, and cost-effectiveness to achieve this goal. This partnership has the potential to lead the global NFT market and position Daehong Communications as a competitive Web 3.0 player in the global ecosystem.

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