Candy Digital Partners With Getty Images To Release 1970s Music Icons
- Candy Digital and Getty Images established cooperation on March 7.
- For a limited time, the NFT platform will also allow photography and music aficionados to mint a free inaugural picture.
- Getty Images professionals and archivists have collected the ’70s Music & Culture Collection, which includes digitized collectible pictures.
For the first time, Getty Images is making rare pictures accessible to private collectors in NFT form with the Candy Digital partnership.
According to a corporate announcement, photographs from its 1970s music and culture collection will be included in the offering via cooperation with NFT platform Candy Digital. The platform is also planning to give away a free introductory NFT during the launch between March 7 and March 15.
Candy Digital came out swinging with its official collection of Major League Baseball souvenirs when it debuted in 2021.
Candy has curated a collection of photographs centered on some of the most influential musicians of the 1970s and the photographers who captured them, including rock icons by Don Paulsen, David Redfern, Fin Costello, Richard Creamer, Steve Morley, and Peter Keegan, depicting Bruce Springsteen, Elvis, David Bowie, Stevie Nicks, The Rolling Stones, Jimi Hendrix, AC/DC, Gladys Knight, James Brown, and John Lennon.
Scott Lawin, CEO of Candy Digital, said:
“As the leading digital collectible platform, Candy Digital is focused on working with premium IP partners in sports, entertainment, and culture to leverage technology to enrich the fan and collector experience. Our partnership with Getty Images underscores our commitment to store and provide access to important and impactful photographic records using blockchain technology.”
The ’70s Music & Culture Collection will be available via an open-edition mint on March 21, with costs ranging from $25 to $200. The launch follows the announcement of a collaboration between Candy and Getty in May.
Candy broke onto the Web3 scene at a time when the digital assets business was thriving, but its fortunes have evolved over time as customer interest in crypto and NFTs has declined.
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