Nike Announces Its First .Swoosh NFT Digital Sneaker Airdrop On April 18

Key Points:

• Nike is about to air its first NFT shoe collection on its NFT marketplace platform, .Swoosh.
• Inspired by the design of the popular Air Force 1 pair, Nike’s NFT collection, this time, will be called “Our Force 1” (OF1).
• Each box in the OF1 collection is expected to cost $19.82.

Nike is releasing its first NFT airdrop on its .Swoosh Web3 community network months after its establishment.

Nike will do its .Swoosh airdrop on Tuesday, April 18, only three weeks before the introduction of its “Our Force 1” NFT line. The airdrop will include a set of posters celebrating the forthcoming “Our Force 1” NFT line inspired by the shoemaker’s renowned “Air Force 1” shoes, as well as the footwear’s marketing campaign.

Our Force 1 (OF1) will be a series of Polygon virtual shoe NFTs meant to pay homage to the classic Nike Air Force 1 sneaker from 41 years ago. The airdrop will include two types: Classic Remix sneaker boxes, which will have virtual kicks riffing on Air Force 1 shoe published between 1982 and 2006, and New Wave boxes, which will include pairs created in 2007 and beyond.

According to the blog post, Nike will distribute over 100,000 posters, which means that one in every three supporters will get one. The posters will ensure admission to Our Force 1’s First Access sale, which will take place between 9 a.m. Pacific Time on May 8 and a minute to midnight Pacific Time on May 9.

Nike’s .Swoosh platform was previously planned to arrive in mid-November 2022 as a home for the shoemaker’s web3 artists. That follows Nike’s relatively successful efforts in the NFT industry, in which it made more than $180 million in revenue—and more than $90 million in royalties—by the end of August last year.

An unspecified number of additional unique, modified AF1s with a “nostalgic twist” will be scattered throughout Classic Remix boxes. Similarly, bespoke, expressive AF1s with a more “futuristic twist” will be combined together with New Wave boxes.

All virtual shoe boxes will cost $19.82, a reference to the year the Air Force 1 was released. Nike will not accept crypto payments for NFTs.

Although the crypto winter of 2022 slowed the NFT business severely, numerous legacy corporations have made large investments in the field with various degrees of success. Although Nike’s non-fungible token risk paid off, several other corporations had less successful launches.

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Harold

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