Binance Appoints New VP Of Global Marketing To Reinforce Trusted Crypto Leadership
- Rachel Conlan joins Binance as VP of Global Marketing with a wealth of experience in marketing and partnerships.
- She will take charge of the brand partnerships, including the one with Khaby Lame.
Binance has announced the appointment of Rachel Conlan as the company’s new Vice President of Global Marketing. The exchange aims to reinforce and expand its position as a trusted industry leader in the crypto space.
Before joining Binance, Conlan served as the Global Head of Brand Marketing and Partnerships at OKX, where she spearheaded the company’s marketing initiatives through collaborations with Manchester City F.C., McLaren Racing, and the Tribeca Film Festival.
Previously, she was in charge of Global Partnerships at CAA Sports, a leading international sports and entertainment agency, where she developed brand partnerships to improve its market influence in the industry. She also served as the Global Chief Marketing Officer for Havas, pioneering strategies for business development and revenue growth.
Conlan will oversee and manage the regional and global marketing teams worldwide. Her role will be pivotal in leading the world into the new era of Web3. In pursuit of broader crypto awareness and adoption, Rachel will help Binance push the boundaries of marketing efforts on several fronts, including engaging untapped demographics, working with policymakers, and connecting with industry heavyweights.
Furthermore, Rachel is also poised to take charge of the exchange’s existing and future brand partnerships. She will be at the helm of the company’s current campaigns, including those featuring Cristiano Ronaldo, The Weeknd, Alpine Formula 1, and Khaby Lame, to advance Binance’s global marketing endeavors. Her work will involve exploring innovative brand collaborations and driving broader conversations with influential leaders on the role of digital assets.
In her statement, Rachel expressed her excitement, citing the company as a “world-class organization that has garnered the trust of millions globally.”
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