Adidas Originals Partners With Web3 Artist To Launch First Token-gated Sneaker

Key points:

• Adidas Originals and FEWOCiOUS partner to launch a unique range of physical and digital products, including a limited edition, product-linked Trefoil Flower Mint Pass, available for mint and purchase through the OpenSea platform on June 22nd.
• Holders of the FEWOCiOUS x FewoWorld: Paint NFTs and the ALTS by Adidas ‘Decos’ and ‘Soles’ [ALT]er Ego NFTs will receive discounted pricing and early access via OpenSea.

Adidas Originals has partnered with FEWOCiOUS, a 20-year-old Web3 artist, to launch a unique range of physical and digital products. The collaboration features a limited edition, product-linked Trefoil Flower Mint Pass, which will be released on June 22nd.

The launch will also provide holders of the FEWOCiOUS x FewoWorld: Paint NFTs, along with holders of the ALTS by Adidas ‘Decos’ and ‘Soles’ [ALT]er Ego NFTs, with a range of exclusive benefits, including the discounted pricing and early access via OpenSea. The Trefoil Flower Mint Pass will be exclusively available for mint and purchase through the OpenSea platform.

The limited edition, product-linked Trefoil Flower Mint Pass will offer NFT holders the opportunity to redeem the complimentary artist-designed Campus 00’s sneaker, which embodies FEWOCiOUS’ signature style, featuring black and white ‘linework’ contrasted by a thick, blue and white cloud pattern lace.

This launch represents a new step for the brand, as it is the first time that Adidas Originals has produced a token-gated, NFC-tagged sneaker that is also tied to a limited edition NFT. The brand and artist have also ensured that a range of NFT holders from their wider ecosystems will also be given a chance for early access before the wider public sale later that day.

According to the drop’s website, the Adidas Originals x FEWOCiOUS collection is a “harmonious collision of perspectives” that includes an NFT and an artist-designed physical Adidas Originals Campus 00’s sneaker. The collection represents a harmonious blend of creativity, art, culture, and Web3 innovation and seeks to inspire the wider integration of technology and artistry into the fashion landscape.

Those purchasing the Adidas Originals x FEWOCiOUS Trefoil Flower Mint Pass will be given the exclusive opportunity to redeem the physical Campus 00’s sneaker later in the summer.

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