Key Points:
The airdrop industry has undergone fundamental changes in recent years. According to an experienced insider, in the past, airdrops were more straightforward and accessible. Today, however, they require extensive research and analysis, as well as sophisticated interaction strategies.
As the industry has evolved, more high-quality projects have emerged, attracting many participants. However, the proliferation of participants has led to more competition, and many people are now flaunting their wealth.
For retail investors, the cost of participating in airdrops can be prohibitive. Project X, for example, recently terminated 7,000 clusters, each with 30,000 unique wallet addresses. With at least 3,000 studios in each cluster, the costs of capital, technology, and project management can be overwhelming. Even for established teams, encountering one or two failed projects can be an obstacle. For new teams, two or three failed projects may lead to bankruptcy.
The industry is still growing, however, the popular public chain zkSync Era has nearly 4 million total addresses, with more than 10,000 new addresses added every day.
While it is impossible to send rewards to all 4 million addresses, even sending rewards to 1 million of them can be a significant undertaking. The remaining 3 million addresses will receive no reward, making participation even more challenging.
Despite the challenges, there are still opportunities for participation in the airdrop industry. For some test projects, social interaction may be the only requirement, with no significant costs related to the account or technology. For mainnet projects, however, ETH Gas consumption can be a significant expense. With tens of thousands of interactions every day, the costs can quickly add up.
At this stage, the most valuable qualities for those participating in the airdrop industry are self-discipline, execution ability, and original intention. While the rewards may be unknown and the cycle may be long, continued participation can lead to success. As with any investment, careful research and analysis are essential to success in the airdrop industry.
DISCLAIMER: The information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing.
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