Key Points:
This global digital artist residency program is set to make its debut during Seoul Blockchain Week in September, marking a significant step into the world of blockchain and digital art for the renowned sportswear brand.
The primary objective of “Residency by Adidas” is to provide a platform for digital artists to flourish. Adidas aims to support and leverage digital creative talent from around the globe. Beyond showcasing their work, this initiative offers artists a unique opportunity to collaborate with Adidas on both digital and physical products, bridging the gap between the virtual and real worlds.
The launch event in Seoul promises to be a momentous occasion, featuring the first digital art auction organized by Adidas Web3. This auction will include captivating artworks from anonymous artists Monkee Moto and Adra Kandil, showcasing their talents in the world of Ethereum NFT (Non-Fungible Token) art. The offerings will encompass both limited edition and public versions of these NFT artworks.
“Residency by Adidas” not only marks a pivotal moment for the brand’s venture into the digital art and blockchain space but also underscores the growing synergy between technology, creativity, and fashion. As the world eagerly anticipates Seoul Blockchain Week, all eyes are on Adidas Web3 and the exciting possibilities this residency program presents for artists and enthusiasts alike.
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