Key Points:
The FCA’s intervention, announced on Tuesday, prohibits Rebuilding Society from approving cryptocurrency advertisements, potentially impacting Binance’s efforts to comply with new marketing regulations.
Under the FCA’s OIREQ requirement, Rebuilding Society is barred from approving the content of financial promotions related to qualifying crypto assets for unauthorized individuals or entities. This move comes after Binance recently partnered with Rebuilding Society, just before the implementation of stricter crypto promotion rules over the weekend.
The new regulations require crypto firms to register with the FCA to gain approval for their own promotions and advertisements. However, they also allow unregistered crypto companies to have their ads approved by authorized firms. Binance, which is not registered with the FCA, sought to comply with the new regime by partnering with Rebuilding Society for approval of its communications.
The FCA has given Rebuilding Society until 5 p.m. BST on Wednesday to withdraw any previous approvals for financial promotions granted to unauthorized entities.
Additionally, Binance UK partner must inform its clients using its third-party financial promotions service that it cannot approve content from unauthorized sources and must withdraw any advertisements offering its services to approve financial promotions.
DISCLAIMER: The information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing.
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