According to a press release, Big Papi will be compensated in cryptocurrency via the FTX app and will release multiple non-fungible token (NFT) collections as part of the agreement.
FTX now has a strong lineup of athlete ambassadors, with Ortiz joining football’s Tom Brady and basketball’s Stephen Curry in completing America’s professional sports trifecta. On Tuesday night, during the first game of the 2021 World Series, TV commercials referencing the Ortiz deal (and mentioning Brady and Curry) began airing.
FTX will also be the title sponsor of the David Ortiz Celebrity Golf Classic, as well as a contributor to his charity, the David Ortiz Children’s Fund.
The cryptocurrency exchange led by CEO Sam Bankman-Fried is becoming more familiar with the MLB, with current sponsorships including patches of its logo on the league’s umpire uniforms and “Moonblasts,” in which the exchange has donated $10,000 for each postseason home run hit over 425 feet.
“David is an MLB legend, known for hitting home runs to the moon and his incredible personality,” Bankman-Fried said in a press release. He also added:
“Most importantly, he is dedicated and passionate about helping others, so when he wanted to get into crypto, we were incredibly excited to help him start his journey. Now the world knows that Big Papi is in.”
Patrick
Coincu News
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