Key Points:
Crypto.com and UEFA announced a multi-year cooperation agreement whereby Crypto.com is designated as the first-ever and only global cryptocurrency platform partner of the UEFA Champions League.
According to their official statement, the collaboration is expected to bring great fan moments, enhance match time, and drive fan engagement between football and cryptocurrencies.
Additionally, sponsorship content includes in-stadium activation, broadcast integration, and very cool ad campaigns. Crypto.com’s brand will finally debut through the 14 August 2024 UEFA Super Cup.
The UEFA Champions League is UEFA’s annual championship organized for clubs. It features champions and runners-up from top European leagues and is among the most glamorous events in world football.
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As per Steven Kalifowitz, the chief marketing officer at Crypto.com, this will be an exclusive partnership with the UEFA Champions League to make a big move into engaging consumers through iconic global sporting events.
By producing creative and memorable moments and events, Crypto.com has built its user base to over 100 million, profoundly resonating in the hearts of sports fans worldwide.
Guy-Laurent Epstein, UEFA marketing director, commented excitedly on the new cooperation with Crypto.com: “This new partnership targets several potential use cases of innovative technologies for enhancing the fan experience even more.”
According to the UEFA marketing director, cooperation with Crypto.com offers a new perspective to the UEFA Champions League, offering new opportunities for the top club football competition.
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