These factors help OriginTrail (TRAC) build a new ATH

Supply chain management remains an important area for the global economy, especially given the current freight backlogs in the major world ports and the availability of items in the major ports, with shelves running out every day.

Oddly enough, with a focus on logistics and supply chain management, the OriginTrail blockchain protocol has grown in importance in recent months. And this week the project’s TRAC token hit a new all-time high (ATH).

Data from TradingView shows that after hitting a low of $ 0.278 on August 29, TRAC price rose 306% to a new record high of $ 1.39 on October 28 as trading volume 24-hour service increased from an average of $ 4.66 million to $ 11.55 million.

4-hour TRAC / USDT chart | Source: TradingView

Let’s see what TRAC can do to help set up a new ATH.

Decentralized knowledge graph

On October 1st, OriginTrail renamed itself as “the world’s first decentralized knowledge graph,” which aims to “organize the most important assets of mankind and make them discoverable, verifiable and valid”.

The idea behind the rebranding is to better convey the network’s ability to take over the current ecosystem of hidden information that encompasses Web 2.0 and integrate it into the growing Web 3.0.

The data potentially stored and tracked on OriginTrail includes information about physical goods as well as digital goods and assets and the protocol that makes them discoverable and verifiable in a decentralized network.

This includes physical goods such as works of art and farm-to-table groceries, as well as digital items such as NFTs, certificates, degrees and DeFi assets.

The project has also benefited from well-known partnerships, including using the OriginTrail protocol to host a SCAN Trusted Factory solution developed as part of the provider’s compliance audit network (SCAN) and the British BSI group.

Disruption of the supply chain and the rise of Web 3.0

Another reason for the recent rally is the massive difficulties the global supply chain is facing with shipping, unloading, tracking and delivery for traders.

Since the beginning of the Covid-19 pandemic, stories of item shortages have made headlines and the global supply chain has come under pressure, with delivery gaps being the order of the day.

Currently, ports around the world have had months of catching up to do, and the scarcity of microchips has stalled the development of automobiles, consumer electronics, and other heavily used electronic devices.

Along with TRAC, many Web 3.0 protocols have hit new record highs with their native tokens in the past few days, including NEAR Protocol, Verasity, and Harmony.

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