Key points:
Bitget and LaLiga have formed a multi-million dollar partnership aimed at exploring the intersection of crypto and sports. The deal spans regions such as East Asia, Southeast Asia, and Latin America. The partnership aims to accelerate the adoption of Web3 technologies and strengthen Bitget’s global presence through long-term efforts.
LaLiga has been at the forefront of digital innovation, focusing on technology under its “New Era” initiative. With Bitget as its crypto partner, the soccer league will strengthen its technology-driven strategies, building on previous collaborations such as the launch of NFTs with Dapper Labs.
Read more: Bitget, Foresight Invest $30M To Boost TON Ecosystem Growth
The Bitget and LaLiga partnership marks a significant step towards wider cryptocurrency adoption. As LaLiga continues to advance its technology, the partnership will deepen its investments in education and marketing. The partnership underscores the importance of digitization in sports, especially in emerging markets.
With over 220 million followers globally, LaLiga’s partnership with Bitget also highlights the growing relationship between cryptocurrency and sports. The move follows similar partnerships, such as OKX’s sponsorship of McLaren and Manchester City, further integrating cryptocurrency into mainstream sports.
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