Categories: Market

Ubisoft invests in blockchain games

Best known for developing the Assassin’s Creed franchise, Ubisoft is arguably one of the largest video game companies in the world. According to recent sources, Ubisoft is interested in investing in blockchain games and is gradually turning to it.


Ubisoft invests in blockchain games

 

Ubisoft invests in blockchain games

Reported a 15 percent increase in active players in the first half of the year compared to 2020, coupled with the fact that Assassin’s Creed Valhalla became the second most profitable game in the company’s history, the company’s CEO, Yves Guillemot, now announced plans to invest in blockchain-focused gambling companies on the platform.

During the company’s second quarter conference call, Ubisoft announced that it is both a founding member of the Blockchain Gaming Alliance and has helped fund blockchain-focused developer Animoca Brands – a company that claims to be “the global leader in branded blockchain Games “.

Animoca’s current projects include Revv Motorsport, Revv Racing, and Formula E: High Voltage (unreleased), all of which use the REVV token, which allows players to purchase in-game items that they can own as an NFT, according to IGN. They exist alongside an open world sandbox game called The Sandbox, where you can buy and “own” NFTs called ‘Sands’.

But even after notable advances in this area – including funding from Animoca Brands – Guillemot insists that the platform is still in the early stages of research and development.

 

Ubisoft reveals plans with blockchain games

In April, Ubisoft became a validation node on the Tezos network. In July it then became a channel node operator in the Aleph.im network and a pioneer member of the Blockchain Gaming Alliance.

Ubisoft CFO Frederick Duguet has called blockchain technology a “revolution”. The company will be following it more closely in the future, and as a result, even more mainstream games from publishers (think Assassin’s Creed and Tom Clancy titles) could see some sort of integration of blockchain technology at some point.

Of course, the NFT and cryptocurrency in general are widely ridiculed for their environmental impact, which Duguet wanted to address in the call for a profit. He mentioned that Ubisoft will try to understand the “environmental impact” of these technologies. But when it comes to profits, we’re sure publishers will continue to find ways to mitigate the threat blockchain technology poses to the world at large.

Ubisoft CFO Frédérick Duguet spoke about the potential impact blockchain technology could have on the gaming industry, saying the company will enable more gamers to monetize, enabling real multiplayer content as well as its own content:

“Blockchain will allow more games to make money, so more gamers actually earn the content, own the content, and we believe it will make the industry grow,” said Duguet on the call.

In the long term, too, the CFO is confident that blockchain will support the growth of the industry as he already has some knowledge from working with other smaller companies that use blockchain:

“We have worked with a lot of small businesses that use blockchain and we have a good understanding of how this can affect the industry and we want to be a major player here.”

Keep in mind that Valve recently made headlines about banning all crypto, blockchain, and inedible token (NFT) games and content from its Steam marketplace.

After the ban, however, the digital advocacy group Fight for the Future – with the support of the Blockchain Games Alliance, Enjin and 26 other blockchain gaming projects – published an open letter asking the company to take action on its decision, in which It is said that Decentralized Autonomous Organizations (DAOs) and NFTs can certainly help drive the development of decentralized, interactive, democratic systems and put the player first.

Join our Facebook group and Telegram group Coincu News to chat with more than 10,000 other people and exchange information about the crypto currency market.

Important NOTE: All content on the website is for informational purposes only and does not constitute investment advice. Your money, the choice is yours.

Annie

Championing positive change through finance, I've dedicated over eight years to sustainability and environmental journalism. My passion lies in uncovering companies that make a real difference in the world and guiding investors towards them. My expertise lies in navigating the world of sustainable investing, analyzing ESG (Environmental, Social, and Governance) criteria, and exploring the exciting field of impact investing. "Invest in a better future," I often say. That's the driving force behind my work at Coincu – to empower readers with knowledge and insights to make investment decisions that create a positive impact.

Recent Posts

Bitcoin Spot ETF Outflows Reach Second Highest in History

Bitcoin Spot ETF Outflows hit $541M on November 4, the second-highest single-day outflow in history.…

1 hour ago

PropiChain’s Token Presale Turns Heads as the First DeFi Platform to Merge NFTs with AI 

The hype around PropiChain’s token presale is due to its innovative integration of NFTs and…

4 hours ago

UK Pension Fund Cartwright Encourages 3% Allocation to Bitcoin Investment

UK pension fund Cartwright advised the country's first defined benefit pension fund to allocate 3%…

6 hours ago

Crypto PAC Fairshake Continues to Boost 2026 Election With Support from a16z

a16z and Coinbase have pledged substantial funds to crypto PAC Fairshake, aiming to support crypto-friendly…

7 hours ago

Bitcoin, Ethereum, And Solana Lead Crypto Market, But Not For Long With New AI Altcoin With 30,000% Potential, Expert Says

Bitcoin (BTC), Ethereum (ETH), and Solana (SOL) dominate the crypto market, but experts warn that…

10 hours ago

Dogecoin Price Prediction: Will DOGE Ever Hit $0.7 Again? Why ETFSwap (ETFS) Is The Best Alternative For 100x Gains

Discover the future as the Dogecoin price aims for a $0.7 comeback and discover why…

13 hours ago

This website uses cookies.