Ubisoft is set to enter the blockchain space as the most famous French video game developer who created many popular games like Assassin’s Creed and Far Cry. It seems the company is interested in getting into the blockchain world and has taken steps by investing in Animoca Brands as one of the industry leaders. Animoca Brands projects include Revv Motorsport, Revv Racing, the upcoming Formula E High Voltage and all use the REVV token to allow players to collect and own NFT items.
Ubisoft spoke about ambitions in the blockchain space, spoke about new types of games during the conference call on the first quarter results. During the phone call, Chief Financial Officer Frederick Duguet, as CEO, described blockchain technology as a revolution. Yves Guillemot stated that the company plans to go into blockchain and create their own blockchain-based games. Duguet explains:
“[Blockchain] will allow more games to be made money, will allow more players to actually earn the content, own the content, and we believe this will make the industry grow strongly. We have worked with a lot of small businesses that use blockchain and we have a good understanding of how this can affect the industry and we want to be a major player here. “
In the future, we could most likely incorporate this technology into key Ubisoft products like Far Cry, Watch Dogs, and Assassins’ Creed. As NFT and blockchain have tried to gain popularity lately, the technology has been scrutinized for its environmental impact. Duguet also commented on the importance of knowing the environmental impact and stated that the company is in the early stages of exploring this field. Valve’s most popular PC gaming store, Steam, issued a notice that NFT games and blockchain-based games are banned on the platform. However, competitor Epic Games Store took the opportunity to announce that its platform is welcoming developers who want to explore the technology with open arms.
Over 29 developers wrote an open letter to Valve asking Valve to reverse its decision to ban blockchain games from the store, but the company has yet to respond to the request.
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