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Printemps Crypto Payment Is About to Launch in 20 Stores in France

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Printemps, the French department store chain, has partnered with Binance Pay and Lyzi to accept cryptocurrency payments in 20 locations across France.
The Printemps crypto payment allows customers to pay using Bitcoin, Ethereum, and stablecoins, with transactions quickly converted into euros.

According to a Bitcoin.com report, Printemps, the popular French department store chain, has started accepting cryptocurrency payments in all 20 of its stores in France.

Printemps Crypto Payment Option Goes Live in French Stores

The Printemps crypto payment initiative is a direct result of the partnership between Lyzi, a payment company from France, and Binance Pay, which allows customers to pay for fashion, beauty, and lifestyle products using their preferred digital currencies.

The move will introduce benefits derived from this move into the payments, as it means that more than 6.5 million crypto permit holders in France will secure fast, safe and smooth checkout experiences.

Integrating Web3 solutions will elevate Printemps shopping, as it can now continue to prove its commitment to innovation. In fact, Printemps is the first department store in Europe to accept cryptocurrency.

Printemps Paves the Way for Cryptocurrency Adoption in European Retail

The process of Printemps crypto payment is smooth and fast, taking only a few seconds to execute. Customers can make their purchases using Binance Pay through the Lyzi app, which is already integrated into more than 100,000 points of sale worldwide. In order to shield against the volatility of cryptocurrency markets, Printemps has teamed up with Lyzi to convert crypto-earned payments into euros to guarantee stable pricing for the retailer.

Printemps crypto payment strategy is setting a potential precedent for other high-end retailers across Europe. Its customers are able to use various forms of digital currencies, from Bitcoin (BTC) to Ethereum (ETH) and the stablecoins EURI and USDC.

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Harold

With a passion for untangling the complexities of the financial world, I've spent over four years in financial journalism, covering everything from traditional equities to the cutting edge of venture capital. "The financial markets are a fascinating puzzle," I often say, "and I love helping people make sense of them." That's what drives me to bring clear and insightful financial journalism to the readers of Coincu.