$1.5 Trillion Morgan Stanley E-Trade Is Considering Launching Crypto Services

Key Points:

• Morgan Stanley E-Trade is considering adding cryptocurrency trading.
• If launched, E-Trade could become one of the largest financial firms offering crypto trading, competing with platforms like Coinbase.

E-Trade, Morgan Stanley’s online stock trading platform, is weighing trading in cryptocurrencies, according to people with knowledge of the matter, speaking to The Information.

Read more: Morgan Stanley Bitcoin ETF Holdings Reached $272 Million

Morgan Stanley E-Trade Eyes Cryptocurrency Trading Expansion

The move comes as the financial industry is expecting a friendlier regulatory environment for digital assets during the Donald Trump administration.

If Morgan Stanley E-Trade decides to go ahead with the plan, it would make for one of the largest expansions into the cryptocurrency market by a major mainstream financial institution. The development, placing E-Trade in competition with established crypto exchanges such as Coinbase, might make it more attractive to investors focused on digital assets.

E-Trade has long been recognized as one of the innovators in the online brokerage world. It was renowned for making stock, bond, and index fund trading easier for the average investor. It has a very user-friendly website and mobile application, with a suite of tools to help one manage their portfolio effectively.

Traditional Brokerage Giant Prepares for Digital Asset Era

Besides the intuitive interface, Morgan Stanley E-Trade offers a variety of account types, educational resources, and advanced market research all in one package that has made it a leading platform for beginners and pros alike.

The possible entrance into cryptocurrency trading would add variety to E-Trade’s service portfolio and indicate a rise in demand for digital asset investment proposals within the traditional financial segment as well.

While not announced, for industry observers, this step is a tactical attempt at aligning with market trends that are in a phase of flux and competing in the crypto space, which is expanding rather rapidly.