Apple CEO Tim Cook has declared that the company does not intend to invest in cryptocurrencies, but finds NFT “interesting.”

Apple’s CEO Tim Cook has stated that the business has no immediate plans to accept cryptocurrencies, putting an end to rumors that cryptos will be integrated into products such as Apple Pay and Apple Card.

Cook revealed at The New York Times DealBook conference that the business has no plans to allow crypto capabilities, but suggested that “there are other things that we are definitely looking at.” He continued, saying:

I don’t think people buy Apple stock to get exposure to crypto.

However, he eventually views NFTs to be a “interesting” aspect of crypto.

Tim Cook also stated that while he has personally invested in bitcoin, he has no intentions to invest Apple’s capital in the commodity in the future.

Some perceive Apple to be a latecomer when it comes to integrating bitcoin support. Most large companies in a comparable area, such as Square, PayPal, or Venmo, offer different crypto features, while Amazon and eBay have also shown interest in accepting digital assets in the near future.

In response to a question concerning Meta Platforms Inc. and its metaverse push, Tim Cook stated that augmented reality is still an important technology for Apple. The new mixed reality headgear is expected to be unveiled as early as next year.

Apple currently does not provide any cryptocurrency products or services. It does allow crypto wallet applications in its App Store, however it does not allow mining apps.

Jennifer Bailey, vice president of Apple Pay, indicated interest in incorporating cryptocurrency into the mobile wallet in 2019, stating that cryptos have “long-term potential.”

Patrick

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