Adidas is “developing” into a cryptocurrency?
It looks like Adidas is going all-in on crypto when it announced a partnership with crypto exchange Coinbase, not long after a major investment was made in a piece of land in The Sandbox’s blockchain-based virtual game world. ..
|
Adidas enters into a partnership with the cryptocurrency exchange Coinbase. |
In a statement on Twitter, Adidas said it works with cryptocurrency exchange Coinbase, but disclosed little about the nature of the partnership. Coinbase has also confirmed this partnership and has not disclosed anything more.
In an allegedly related move, Adidas also teased the possibility of building something special on The Sandbox’s virtual lots with the “AdiVerse” concept.
In a recently released statement, an Adidas spokesperson confirmed that “the Metaverse virtual universe is currently one of the most exciting developments in digital space and represents an exciting platform for Adidas”.
While that statement is itself an indication of the athletic shoe giant’s future plans, it’s worth noting that Adidas recently launched its own NFT. According to observers, Coinbase could be involved in these efforts, especially if the sportswear giant plans to launch a wider range of products using NFTs.
Meanwhile, Coinbase is trying to launch its own NFT space, and Adidas could use the platform to sell products with NFTs in the future.
The sneaker giant could also use Coinbase as a payment method in crypto, much like other companies have done in the past.
Hoang An
VnEconomy