There was a lot to talk about in last week’s sports and crypto talks. Check out all the news highlights.
One of the most important crypto news this week is Adidas’ continued interest in blockchain and the Metaverse.
The sportswear brand is doubling its exposure with The Sandbox and Coinbase, and last week acquired its own Bored Ape Yacht Club. Don’t be surprised if more and more brands (and competitors) are entering this space.
Saw some wild headlines around Inu tokens this year, from Shiba to Floki and more. Last week one thing surely surprised a few people.
As we reported on the sister network NewsBTC at the beginning of last week, Floki Inu has secured a sponsorship deal with the Italian soccer giant SSC Napoli. The deal will feature the Floki Inu logo on both Napoli and the stadium.
Deloitte looks to the future of NFT in the coming year, and the consultancy sees a bright future for NFT sports. As our team noted over the past few days, a recent report from the company shows that Deloitte is forecasting $ 2 billion worth of sports NFT deals over the next year – a number nearly double that by 2021 .
With Dapper Labs’ newest partnership with the NFL expected to be launched, as well as the arrival of other blockchain projects such as fan tokens, this will not pose any problems, surprises for those naturally optimistic about space.
This year Deloitte paid special attention to blockchain technology. Last month, the company partnered with Avalanche to promote significant growth in the AVAX token.
Over the past week, reports have surfaced that the European Football League is conducting extensive due diligence on cryptocurrency transactions. The association is investigating links between the club and crypto companies, with some concerns about the lack of regulation in the industry. However, the Premier League is reportedly also looking into league-wide deals.
One of the major exchanges – especially those so far active in the sports sponsorship space like FTX and Crypto.com – is taking a step in the face of the Premier League’s popularity around the world. The rumors also include NFT platforms like Sorare and platform maker Dapper Labs.
For many years, sports betting was considered the second largest player in sports sponsorship in the United States. Can crypto companies be any more optimistic? Crypto.com’s recent funding of the old Los Angeles Staples Center could be the first signal of a lot.
In fact, SponsorUnited founder and President Bob Lynch believes that crypto and blockchain companies will replace sports betting platforms as the top-selling drivers for the sports industry in the coming years.
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