Draftkings has teamed up with the NFL Players Association to add slotted NFL players NFT to the marketplace.
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The National Football League Players Association (NFLPA), in partnership with sports betting company DraftKings Inc., announced the launch of an inedible token, also known as NFT, to be released on the DraftKings Marketplace during the 2022-2023 NFL season. Starting next year, fans will be able to play NFT-based games with their favorite NFL players, according to the company.
OneTeam, the official media business partner of the NFLPA, helped sign the agreement with DraftKings, granting them the necessary licensing rights to use the names, pictures and images of NFL players.
In a statement posted on DraftKings-Net, Beth Beiiger, Product Operations Manager of DraftKings Marketplace said: “The future of fandom is unfolding before our eyes and very few organizations outside of DraftKings are geared towards sport and NFT, which are the cornerstone of interaction and Entertainment on the World Wide Web will form 3. ”
The Draftkings marketplace went live last August with its first Tom Brady NFT collection in partnership with Brady’s own NFT platform called Autograph. In addition to NFT, Brady also showed his support for crypto by giving fans 1 BTC for his 600th touchdown.
Related: Rams player Odell Beckham Jr. gets NFL salary in Bitcoin
The announcement suggests that future DraftKings NFTs will allow customers to buy and sell collectibles through the Polygon Network and use them in games with other players. The goal of the DraftKings NFT experience is “to create authentic connections with die-hard fans,” said Sean C. Sansiveri, general counsel and head of sales for NFL Gamers Inc., the NFLPA’s marketing and sales arm.
Related: Professional sports leagues are no longer against the NFT: Dapper Labs
Last month, the NFL also partnered with Ticketmaster to force NFT collectors to select game tickets when purchasing, highlighting the widespread adoption of blockchain technology by professional sports associations.
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