Ubisoft’s latest NFT project video receives a 96% negative rating from gamers.

The gaming community is deeply opposed to Ubisoft Entertainment SA’s new nonfungible token (NFT) project Quartz. Even the most popular response on Ubisoft’s YouTube video presenting its NFTs has more likes than the video itself, and it criticizes the company for “milking” money from its players.

On December 8, Ubisoft confirmed the Quartz Beta launch through a short YouTube video, which has 214,721 viewers at the time of writing. The project’s goal is to incorporate NFTs and blockchain technology into existing Triple-A gaming titles, and it has introduced Tom Clancy’s Ghost Recon Breakpoint as its first game to do so.

Quartz is introduced in the video as a platform that allows gamers to “collect the first playable and energy-efficient Ubisoft NFTs,” called “Digits.”

YouTube recently modified its rule to hide the amount of dislikes a video receives on the platform, but the information is still accessible via Google Chrome extensions. Using an extension, the video presently has 1,400 likes and 37,000 dislikes, resulting in a hate ratio of almost 96 percent.

One of the most popular comments on the video, from user “OperatorDrewski,” has 2,600 likes, and criticizes Ubisoft’s NFT initiative as a money grab rather than an effort to improve the entire gaming experience:

“To me, this is a blatant signal that you’re just milking the Ghost Recon franchise for literally every cent while putting in minimal effort into the actual game itself. Not playing a GR game in the future if there’s this level of degeneracy in the team.”

This viewpoint appears to be held by a considerable proportion of the community, with fans on Twitter lashing out at the company in response to its recent revelation, threatening to delete the company’s titles and boycott Ubisoft entirely.

This is not the first time a large firm has been rebuked for considering or jumping into the field of NFTs. Last month, it was revealed that Discord, a community messaging software, was forced to cancel its Ethereum-based NFT integration plans after the gaming community attacked CEO Jason Citron.

Citron first announced his company’s ambitions with a snapshot of a beta feature displaying Ethereum NFT wallet functionality, but he was quickly bombarded with hundreds of comments urging him to abandon the plans, as well as people threatening to cancel their paid Nitro memberships.

Patrick

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