Ubisoft received a 96% dislike storm following the release of the Quartz NFT beta video

The Quartz NFT project of the French game giant Ubisoft Entertainment SA is meeting with strong resistance from the gaming community.

Ubisoft announced the Quartz Beta on December 8th via a short video on YouTube. At the time of writing, it currently has 214,721 views. The project aims to combine NFT and blockchain technology with existing Triple-A titles and has announced Tom Clancy’s Ghost Recon Breakpoint as the first game to officially integrate NFT.

The video introduces Quartz as a platform that enables players to collect “the first playable and energy-efficient Ubisoft NFTs” called “Digits”.

YouTube recently changed its policy to hide the number of rejections a video receives on the platform. However, this number can still be obtained through Google Chrome Extensions. With the expansion, the video currently has 1,400 likes and 37,000 dislikes, with a dislike rate of around 96%.

One of the top video comments from user “OperatorDrewski” (currently 2,600 likes with no dislikes) describes Ubisoft’s NFT project as a cash grab (poor quality) rather than improving the overall gaming experience:

“To me, this is a sign that the project is literally abusing the Ghost Recon franchise to make quick buck while putting little effort into the actual game itself. Won’t be playing a Ghost Recon game in the future when the team is so humiliated. ”

“Take a bargain from the franchise and turn it completely into a travesty.”

This opinion seems to have been shared by a large part of the community, including Twitter users criticize Businesses after the recent announcement when they threatened to uninstall the game and boycott Ubisoft altogether.

“Because of my personal opinion on NFT and not at all for the sake of the environment, I will now uninstall everything that has to do with the company and not buy any more games. If you don’t like this marketing, stop buying. ”

A December 8th post on Reddit r / gaming showed a boycott of the new NFT project. The post entitled “Unsupported Quartz, UbisoftNFT’s new Marketplace” by “u / WolverineKuzuri93” currently has 2,500 comments and a support rating of 93% (13,400).

Redditor highlighted similar issues with YouTube commenter “OperatorDrewski”:

“We have to get rid of this corrupt practice. […] This is just another way to spend money instead of focusing on creating quality products with depth. We need to let companies know that this is a practice that is harmful to consumers. ”

“I’m not entirely against the idea of ​​using an NFT-style system for digital games. For example, actually owning your digital copy, not just a license to sell to someone else’s account. This really is the future of digital gaming. What I’m against is the way Ubisoft handles in-game items. ”

Gamer backlash to NFT

This isn’t the first time a large company finds or gets started in the NFT world. Bitcoin magazine reported last month that Discord was forced to step back from its plan to integrate Ethereum-based NFT after the gaming community attacked CEO Jason Citron.

Citron initially teased his company’s plans with a screenshot of a beta feature showing support for the Ethereum NFT wallet. However, it quickly received thousands of comments calling for the plan to be abandoned, along with users threatening to cancel their paid Nitro subscriptions.

In contrast to Ubisoft’s case, where the community seems upset about the cash robbery, crypto skeptics on Discord believe that NFT is a Ponzi scheme and is damaging to the environment due to the energy it takes to mine electronic money.

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