Sports and Cryptocurrency News: Week, December 6th to December 12th, 2021

There hasn’t been much new engagement, but the players present in the room continue to delve deeper into the crypto space and NFT has been the high point of the sports and crypto news for the past week.

Sports and Krypto News: DraftKings Doubles in NFT Market

In July, sports betting company DraftKings entered the NFT atmosphere and announced its intention to launch the NFT exchange and ecosystem in partnership with Tom Brady’s Autograph.io. In October, DraftKings hit the news again, this time due to a new partnership with the eco-friendly blockchain Polygon.

DraftKings is back this week and announces a new partnership with the NFL Players Association (NFLPA), which will grant DraftKings name, image and similar rights for use in the NFT marketplace starting next football season. DraftKings has announced that it will use these rights to develop a new fantasy-style game in which users play against the players’ NFTs.

Sports and Krypto News: Staples Center is down

Staples Center is now a thing of the past. It’s been less than a month since Crypto.com’s massive new naming rights deal with one of the most iconic locations in Los Angeles was first reported. The building owners AEG and Crypto Exchange seem to be on schedule with the planned date, as, according to initial press reports, the partners are expected to have Crypto Signage.com on the side of the building on Christmas Day. In less than two weeks, the Staples sign will be closing and the new sign appears to be on the market.

Christmas Day was historically a big day for the NBA, with games going on all day. A timely step could bring the publicly available brand identity of Crypto.com back into focus by the end of the year.

Sports and Krypto News: Tezos & Ubisoft

Ubisoft is one of the largest developers of video games with integrated cryptocurrency and has partnered with Tezos to bring a select number of NFTs to market under the name “Ubisoft Quartz”. Quartz will release three NFTs called Digits for Ubisoft’s Ghost Recon: Breakpoint title.

However, this move received a less than ideal response from the gaming community. The Quartz trailer received a lot of dislikes on YouTube. While some outlets reported that the trailer was later removed, others noted that the video was initially only posted as unlisted and not adjusted after the negative feedback. Discord decided to take a break after seeing massive consumer outcry over crypto integration. So don’t be too surprised if Ubisoft follows suit.

Sports and Krypto News: FaZe Clan and MoonPay

This week one of the largest organizations in esports, the FaZe Clan, found a new crypto partner in MoonPay. FaZe members previously made headlines for promoting problematic crypto projects that have become rugpulls.

MoonPay becomes the organization’s official NFT and crypto partner under an agreement that will incorporate MoonPay branded assets into FaZe content starting next year.

Sports and Krypto News: Baron Davis Teams Up With Crypto.com To Drop NFT ‘Black Santa’

Former NBA player Baron Davis has been studying crypto for some time and has shown a real interest in the emerging technology over the years. Now the basketball legend is working with Crypto.com to release its own NFT “Black Santa Holiday Collection”. Davis created Black Santa to “bring children a magical world of opportunity, full of magic, adventure, and colorful characters, all while conveying the importance of year-round gift giving.”

Athletes like Davis continue to drive trends in sports and crypto, and demonstrate an initiative to build a better future of interactive sports for the next generation.

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