MGA Entertainment and Iconic are launching the LOL Surprise NFT platform in 20,000 retail stores worldwide

The collections will be available at 20,000 points of sale, including Walmart, Goal and Walgreens.

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MGA Entertainment announced on Tuesday that the first NFT-based cards for the trading card game LOL Surprise are now available.

The company partnered with digital asset consultancy Iconic in September and is now hoping the $ 25 billion LOL Shock brand will succeed in getting its young fans into the system.

According to the announcement, 10 million physical packs of the card game, including 50 million individual cards, will be shipped to global retailers before the end of the year. LOL Shock collectors receive a scannable QR code to redeem their rewards online in the Participate in LOL Surprise portal. The rewards include digital trading cards, tokens, NFTs, or digital versions of their physical collection.

Users can view their collection in the LOL Surprise Art Gallery and purchase additional NFTs in the LOL Art Store when new collections are available through a limited number of discounts.

Related: $ 25 Billion Toy Brand Launches LOL Surprise NFT Collection

In a statement shared with Cointelegraph, Jamie Lewis, CEO of Ioconic said the game “will be available in 20,000 major retail stores around the world, including Walmart, Concentrate on and Walgreens in the US and Tesco, Asda, Smyths and Amazon in Europe” . . ”

All transactions are supported by the Polygon blockchain, while Forte integrates blockchain technology into the games. Forte, a US-based startup offering blockchain solutions to game publishers, recently raised $ 725 million in its Sequence B round.

Polygon Co-Founder Sandeep Nailwal added, “Polygon is excited to support the world’s fastest growing toy doll brand, LOL Shock, in bringing these popular toys up the chain with the help of Ioconic. LOL Shock NFTs offer an innovative way to increase fan engagement. ”

The Bodyly LOL Shock doll first debuted in 2016 and has been ranked # 1 in US toy real estate every year by market researcher NPD team since then. MGA Enjoyment also owns brands like Bratz and Rainbow Higher.