Celebrities have switched to Bitcoin (BTC) in the past few months and the newest member is NFL star Saquon Barkley. When appearing on the “Best Business Show,” the New York Giants star said he would accept Bitcoin for all future advertising and marketing transactions.
ESPN just released its 2021 replay ranking, and the return of the New York Giants Saquon Barkley comes in at number 6 on the list. The return star is only entering his third year in the NFL and has already picked up Pro Bowl appearances and Offensive Rookie of the Year – not to mention he’s already advertised school-level awards.
Now Barkley has announced that he is taking all of his advertising money in Bitcoin. In response to the reasons for adopting Bitcoin, Saquon Barkley cited rising inflation as the reason for switching to BTC. He says:
“You see inflation and you see how high it is right now, and you know you cannot save your fortune. That’s why I’m going to take my marketing money in Bitcoin. “
He also stated that he will use the Strike crypto app to accept and process all Bitcoin payments in the future.
Barkley not only invests in assets that outperform inflation, but is also interested in generating “generational wealth” and thus Bitcoin (BTC) from the sector.
Saquon Barkley and Strike CEO and Founder Jack Mallers made the latest appearance to share their new partnership with Barkley and Strike. Strike will join Barkley and his agents in converting all NFL players’ promotional material into BTC. Barkley is also a strike investor.
Mallers describes the mechanism the Strike team is working with Barkley on will be rolled out for general consumers in the next 30 to 60 days. The Strike product enables everyday consumers to receive a selected portion of their paycheck and advertise that portion for distribution in crypto.
NFL Star already has an impressive portfolio of testimonials. These include some popular brands like Nike, Dunkin Donuts, Toyota, Pepsi, Visa, and Hulu. Saquon Barkley generates a whopping $ 10 million a year from its marketing and advertising revenues.
Over the past year, interest in Bitcoin has increased among NFL stars. In 2020, Russell Okung of the Carolina Panthers announced that they would convert half of his $ 13 million salary into bitcoin.
The New York Giants teamed up with Grayscale earlier this year to form the “Group’s first official Digital Currency Asset Management Partner”. Such partnerships are becoming more common in the NFL and other major sports leagues.
NFL top draft, Trevor Lawrence, also signed an agreement with popular crypto app Blockfolio. He agrees to accept payments in Bitcoin (TC), Ethereum (ETH) and Solana (SOL).
Saquon Barkley said investing and branding are his next major focus. Mallers announced that athletes, musicians, actors and others are increasingly contacting him to find out about cryptocurrencies.
Inflation concerns are real as the Federal Reserve has been a major stimulus to the economy over the past year. Since Bitcoin has achieved a total return of nearly 200% over the past decade, it remains the best choice against inflation. Not only popular characters, but many retail companies have continued to buy bitcoin to fight rising inflation.
In the final month of June 2021, the consumer price index (CPI) rose 5.4% to hit a 13-year high. In a speech to the US Congress earlier this week, Fed Chairman Jerome Powell said:
“The challenge we face is how to respond to this inflation, which is greater than we expected or expected. Insofar as it is temporary, it would not be appropriate to respond to it.
But over the increasingly longer time horizon we will have to reassess the risks that could affect inflation expectations and that could last longer, and we are monitoring that. “
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