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How a California tech company moved from gaming to saving lives

It all started with bloody sands in a remote front-end base of operations in Kunar. province, Afghanistan, but none of the founders of 2B3D Inc. knew it then.

Robert Bell is sales director and owner of Bell Medical Solutions, which generates high volume sales by managing multi-million dollar accounts.

"I got involved with crypto shortly after the market crashed,"

Bell explained.

"As an early investor in NFTs, I realized the potential, but there was also no easy way to show off these digital works of art. I knew there was a better way."

Bell is launching its own NFT marketplace in 2021 with the intention of creating a virtual space where NFT can really be appreciated. He contacted a childhood friend, Andrew Bjarnsen, to help develop the NFT galleries.

Bjarnsen completed the Laguna College of Art and Design Master of Fine Arts in Game Design Arts. His University of Southern California the team developed an “electrochemical VR rhythm game” called Supernova, was selected as a finalist for the IEEE GameSIG Showcase 2018 in 2018, according to LCAD. This game laid the foundation for Bjarnsen’s game studio.

"We started talking about his video game projects and my NFT marketplace, and we decided to combine the two,"

said bell.

Bell and Bjarnsen founded 2B3D Inc. to develop a VR supermarket full of NFTs using their combined marketing, crypto and game design expertise. But why stop here? You want to make a difference in the real world too, and for good reason.

Bjarnsen recently returned from a US Army assignment Afghanistan, serves as a combat medic.

"I quickly recognized that something had changed in my friend,"

said bell.

How many veterans returning from Afghanistan At the time, Bjarnsen was struggling to recover from a traumatic event. This condition, known as post-traumatic stress disorder, can last for months or years, with triggers for memories of the trauma accompanied by intense physical and emotional responses. Other symptoms include nightmares, unwanted memories of the trauma, avoidance of situations that evoke memories, strong reactions, anxiety or depression.

Veterans who fought in the war or feel isolated are most likely to be suicidal. Twenty to 30 percent of veterans suicide also test positive for PTSD. Many others go undiagnosed.

Bell immediately thought of his friend.

"Honestly, my 'aha' moment was when I looked at the 580 veteran suicides last year,"

said bell.

"When I wrote that number down and really did that math, that's when something changed in me. I no longer wanted to make something that was just fun or cool, but something that could help heal and save lives. I knew it needed to be done as fast as possible."

2B3D’s flagship project is a gamified VR mental health solution called VRx for veterans with PTSD.

VR therapy or the use of VR technology for psychological rehabilitation or therapy is supported by more than 25 years of scientific research. The Office of Naval Research believes that VR therapy, with its playful qualities, can resonate with the current generation of warriors. According to the U.S. Department of Veterans Affairs, video games can help veterans recover from trauma.

In an open clinical study of VR therapy by the Office of Naval Research, veterans with PTSD experienced a 56 to 90% reduction in stress response measurements. Another 46% of veterans no longer screened positive for PTSD after receiving VR treatment.

"I get phone calls from strangers who are desperate for this solution,"

Bell explained.

"Once I realized that every day closer to our goal has the potential to save hundreds of lives, I stopped sleeping as much. I knew we had to get this done."

With VRx pre-installed on VR headsets, veterans with PTSD can step into a calming virtual environment built into neurocognitive mini-games developed with data points. The research is supported by neuroscientists and neuropsychologists.

In addition, 2B3D has partnered with the veteran-owned and operated nonprofit Forge Forward Project to conduct an peer-reviewed study of VRx using test protocols and the world’s most advanced imaging. With six different cognitive tests performed inside the MRI machine, neuroscientists were able to measure the impact of their VR games on the coupling of neural circuits that make the connections between cells, nerves and blood flow in the brain. By processing more than 7,000 near real-time images of the brain and comparing them to a database of healthy controls, the Forge Forward Project aims to show how exactly VRx’s neurocognitive mini-games start the healing process in the brain.

Veterans can also use VRx to network, community and connect with crisis response managers or mental health therapists in a secure virtual space from anywhere in the world.

2B3D is the first technology company of its kind to use virtual reality technology to bring peace and free healing to veterans. VRx is currently in development, with alpha testing beginning in early 2022. They are currently looking for large investors and partners to join this venture.

"I know we can do more,"

said bell.

"We now have the research and expertise to make a real difference. It's time to end veteran suicide. Because we should."

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Tu1ea5t cu1ea3 bu1eaft u0111u1ea7u vu1edbi cu00e1t u0111u1eabm mu00e1u trong mu1ed9t cu0103n cu1ee9 hou1ea1t u0111u1ed9ng u1edf phu00eda tru01b0u1edbc hu1ebbo lu00e1nh u1edf Tu1ec9nh Kunar, Afghanistan, nhu01b0ng khu00f4ng ai trong su1ed1 nhu1eefng ngu01b0u1eddi su00e1ng lu1eadp cu1ee7a 2B3D Inc. biu1ebft u0111iu1ec1u u0111u00f3 vu00e0o thu1eddi u0111iu1ec3m u0111u00f3.

Robert Bell lu00e0 giu00e1m u0111u1ed1c u0111iu1ec1u hu00e0nh bu00e1n hu00e0ng vu00e0 chu1ee7 su1edf hu1eefu cu1ee7a Bell Medical Solutions, tu1ea1o ra khu1ed1i lu01b0u1ee3ng doanh thu cao nhu1edd quu1ea3n lu00fd cu00e1c tu00e0i khou1ea3n tru1ecb giu00e1 hu00e0ng triu1ec7u u0111u00f4 la.

"I got involved with crypto shortly after the market crashed,"

Bell giu1ea3i thu00edch.

"As an early investor in NFTs, I realized the potential, but there was also no easy way to show off these digital works of art. I knew there was a better way."

Bell ra mu1eaft thu1ecb tru01b0u1eddng NFT cu1ee7a riu00eang mu00ecnh vu00e0o nu0103m 2021, vu1edbi u00fd u0111u1ecbnh tu1ea1o ra khu00f4ng gian u1ea3o nu01a1i NFT cu00f3 thu1ec3 u0111u01b0u1ee3c u0111u00e1nh giu00e1 cao thu1ef1c su1ef1. Anh u0111u00e3 liu00ean hu1ec7 vu1edbi mu1ed9t ngu01b0u1eddi bu1ea1n thu1eddi thu01a1 u1ea5u, Andrew Bjarnsen, u0111u1ec3 giu00fap phu00e1t triu1ec3n cu00e1c phu00f2ng tru01b0ng bu00e0y NFT.

Bjarnsen tu1ed1t nghiu1ec7p tu1eeb Tru01b0u1eddng Cao u0111u1eb3ng Nghu1ec7 thuu1eadt vu00e0 Thiu1ebft ku1ebf Laguna bu1eb1ng thu1ea1c su0129 mu1ef9 thuu1eadt vu1ec1 Nghu1ec7 thuu1eadt thiu1ebft ku1ebf tru00f2 chu01a1i. Cu1ee7a anh u0110u1ea1i hu1ecdc Nam California nhu00f3m u0111u00e3 phu00e1t triu1ec3n mu1ed9t "tru00f2 chu01a1i nhu1ecbp u0111iu1ec7u VR u0111iu1ec7n hu00f3a" u0111u01b0u1ee3c gu1ecdi lu00e0 Super Nova, u0111u01b0u1ee3c chu1ecdn vu00e0o chung ku1ebft cho IEEE GameSIG Showcase 2018 vu00e0o nu0103m 2018, theo LCAD. Tru00f2 chu01a1i nu00e0y u0111u00e3 u0111u1eb7t nu1ec1n mu00f3ng cho studio chu01a1i game cu1ee7a Bjarnsen.

"We started talking about his video game projects and my NFT marketplace, and we decided to combine the two,"

Bell nu00f3i.

Bell vu00e0 Bjarnsen thu00e0nh lu1eadp 2B3D Inc. u0111u1ec3 phu00e1t triu1ec3n siu00eau thu1ecb VR chu1ee9a u0111u1ea7y NFT su1eed du1ee5ng chuyu00ean mu00f4n tiu1ebfp thu1ecb, tiu1ec1n u0111iu1ec7n tu1eed vu00e0 thiu1ebft ku1ebf tru00f2 chu01a1i ku1ebft hu1ee3p cu1ee7a hu1ecd. Nhu01b0ng tu1ea1i sao lu1ea1i du1eebng u1edf u0111u00f3? Hu1ecd cu0169ng muu1ed1n tu1ea1o ra su1ef1 khu00e1c biu1ec7t trong thu1ebf giu1edbi thu1ef1c vu00e0 vu00ec lu00fd do chu00ednh u0111u00e1ng.

Bjarnsen gu1ea7n u0111u00e2y u0111u00e3 tru1edf vu1ec1 sau mu1ed9t u0111u1ee3t triu1ec3n khai cu1ee7a Quu00e2n u0111u1ed9i Hoa Ku1ef3 tu1ea1i Afghanistan, phu1ee5c vu1ee5 nhu01b0 mu1ed9t y tu1ebf chiu1ebfn u0111u1ea5u.

"I quickly recognized that something had changed in my friend,"

Bell nu00f3i.

Giu1ed1ng nhu01b0 nhiu1ec1u cu1ef1u chiu1ebfn binh tru1edf vu1ec1 tu1eeb Afghanistan Vu00e0o thu1eddi u0111iu1ec3m u0111u00f3, Bjarnsen gu1eb7p khu00f3 khu0103n trong viu1ec7c hu1ed3i phu1ee5c sau khi tru1ea3i qua mu1ed9t su1ef1 kiu1ec7n chu1ea5n thu01b0u01a1ng. Tu00ecnh tru1ea1ng nu00e0y, u0111u01b0u1ee3c gu1ecdi lu00e0 ru1ed1i lou1ea1n cu0103ng thu1eb3ng sau chu1ea5n thu01b0u01a1ng, cu00f3 thu1ec3 ku00e9o du00e0i hu00e0ng thu00e1ng hou1eb7c hu00e0ng nu0103m, vu1edbi cu00e1c tu00e1c nhu00e2n gu00e2y ra ku00fd u1ee9c vu1ec1 chu1ea5n thu01b0u01a1ng ku00e8m theo phu1ea3n u1ee9ng thu1ec3 chu1ea5t vu00e0 cu1ea3m xu00fac du1eef du1ed9i. Cu00e1c triu1ec7u chu1ee9ng khu00e1c bao gu1ed3m u00e1c mu1ed9ng, ku00fd u1ee9c khu00f4ng mong muu1ed1n vu1ec1 chu1ea5n thu01b0u01a1ng, tru00e1nh cu00e1c tu00ecnh huu1ed1ng gu1ee3i lu1ea1i ku00fd u1ee9c, phu1ea3n u1ee9ng mu1ea1nh, lo lu1eafng hou1eb7c tru1ea7m cu1ea3m.

Cu00e1c cu1ef1u chiu1ebfn binh u0111u00e3 tu1eebng tham chiu1ebfn hou1eb7c cu1ea3m thu1ea5y bu1ecb cu00f4 lu1eadp lu00e0 nhu1eefng ngu01b0u1eddi du1ec5 cu00f3 u00fd nghu0129 tu1ef1 su00e1t nhu1ea5t. Hai mu01b0u01a1i u0111u1ebfn 30 phu1ea7n tru0103m cu1ef1u chiu1ebfn binh tu1ef1 tu1eed cu0169ng cu00f3 ku1ebft quu1ea3 xu00e9t nghiu1ec7m du01b0u01a1ng tu00ednh vu1edbi PTSD. Nhiu1ec1u ngu01b0u1eddi khu00e1c khu00f4ng u0111u01b0u1ee3c chu1ea9n u0111ou00e1n.

Bell...

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